The Power of Relationships in Advocacy
When it comes to advocacy, relationships truly are the most powerful tool in your toolbox. While policy papers and data have their place, it's the human connection that often tips the scales.
1.
Relationships Over Reports
Why do relationships outweigh policy papers? Because at the end of the day, a legislator is more likely to listen to someone they trust as a person. Building that genuine bond means you’re not just a voice with data; you’re a trusted advisor.
2.
The Role of Trust and Credibility
Once that relationship is built on trust, everything changes. You become a reliable voice, and your advocacy efforts are taken more seriously. It’s no longer just about the facts; it’s about the credibility you bring into the room.
3.
Sustaining Long-Term Success
Over time, these relationships pay off long after a single bill is passed or defeated. They become a foundation for ongoing dialogue and future collaboration. You’ve built a bridge that can support many advocacy efforts down the line.
4.
The Pitfall of Neglecting Relationships
The biggest mistake advocates can make is treating relationships as transactional. If you only appear when you need something, that trust erodes. Consistent, genuine engagement is key
5.
Practical Steps to Strengthen Relationships
So what can you do right now? Keep the lines of communication open. Drop a note when you see something relevant to your legislator, acknowledge their work, and maintain that dialogue even when there’s no immediate issue at hand. That way, when the time comes for the heavy lifting, you’ve got a solid relationship to rely on.
Take Action Now
Avoiding these pitfalls is just the beginning. With the right training, planning, and guidance, you can position your organization for lasting legislative success.
Schedule a strategy call with Corky Kyle, MPA, CAE, and take the first step toward building a winning advocacy program.
