Advocacy Playbook: 5 Legislative Pitfalls You Must Avoid
Avoiding these common mistakes can mean the difference between legislative success and costly failure. This playbook is designed for association executives, government relations committee members, association leaders, C-level leaders, and higher education administrators who need a clear, actionable path to influence public policy.
Introduction
For over 44 years, I’ve helped associations, executives, and universities navigate Colorado’s legislative process. Time and again, I’ve seen well-meaning leaders fall into the same traps. This playbook identifies the five most common mistakes and shows you how to avoid them.
Pitfall #1: No Clear Legislative Plan
Many organizations enter the legislative session without a written advocacy strategy. Without a roadmap, it’s easy to get outmaneuvered by better-prepared opponents.
Solution
Develop a step-by-step legislative plan before the session starts, aligning your board and members.
Pitfall #2: Ignoring Interim Opportunities
Many organizations enter the legislative session without a written advocacy strategy. Without a roadmap, it’s easy to get outmaneuvered by better-prepared opponents.
Solution
Use the interim for legislator meetings, board training, and stakeholder alignment.
Pitfall #3: Failing to Mobilize Members
Legislators listen to constituents. If your members aren’t engaged, your voice is weaker than it should be.
Solution
Train your members and equip them with talking points and advocacy tools.
Pitfall #4: Poor Messaging
Technical or jargon-heavy messaging turns legislators off. You must frame issues in clear, compelling language.
Solution
Build concise messages that focus on impact, not process.
Pitfall #5: Going It Alone
Successful advocacy is a team sport. Trying to handle lobbying and advocacy without expert help limits your effectiveness.
Solution
Partner with experienced legislative professionals to increase your influence.
Take Action Now
Avoiding these pitfalls is just the beginning. With the right training, planning, and guidance, you can position your organization for lasting legislative success.
Schedule a strategy call with Corky Kyle, MPA, CAE, and take the first step toward building a winning advocacy program.
